Brandlytics™ Platform

Where Branded Merchandise Meets Measurable ROI

Brandlytics™ is Over the Top Promotions’ end-to-end platform that transforms promotional product spend into pipeline growth, engagement, and measurable results.

No more wasted swag. No more fuzzy attribution. With Brandlytics™, every gift is curated, sustainable, and tracked so your marketing dollars always work harder.

Key Platform Features

Curated Gift Marketplace

A premium selection of eco-friendly merchandise, digital gifts, and experiences designed for impact, not landfill.
Stat: 72% of consumers say the quality of promotional products directly influences their perception of a brand (PPAI).

Custom Brand Stores

Launch your own fully branded merchandise store with real-time previews, order tracking, and inventory management. Perfect for events, employee packs, and client campaigns.
Stat: Corporate stores reduce procurement costs by up to 25% while improving brand consistency (ASI).

APJC Fulfillment & Warehousing

With fulfillment hubs across APJC, Brandlytics™ delivers faster and more cost-effectively than US-based solutions. Eliminate freight delays, customs issues, and excess costs.
Stat: Regional fulfillment saves up to 35% in freight costs and cuts delivery times by 40%.

Automated and Triggered Sends

Connect Brandlytics™ to your CRM and marketing automation to trigger sends at exactly the right moment; pipeline stage, event scan, or campaign milestone.
Stat: Personalized promotional sends drive up to 5x higher response rates than generic outreach (PPAI).

Analytics & ROI Tracking

Track every send with live dashboards. From QR scans to gift selection and final delivery, Brandlytics™ links promotional spend directly to qualified leads and opportunities.
Stat: Brands that measure promo ROI see up to 200% higher engagement and reduce wasted spend by 30%.

Integrations & Creative Support

Seamless integrations with HubSpot, Salesforce, and other tools. Plus, access our in-house design studio and dedicated APJC support team to craft unforgettable campaigns.
Stat: 83% of B2B marketers say branded merchandise creates more memorable experiences than digital channels alone (BPMA).

How Brandlytics™ Works

Brandlytics™ delivers personalised, trackable gifting experiences that turn promotional spend into measurable ROI. Here’s how it works for both Events and General Campaigns.

Step 1. Activate

Step 2. Experience

Step 3. Deliver

Step 4. Measure ROI

📊 Fact: Personalised event sends see up to 5× higher engagement than bulk giveaways.

General Campaigns with Brandlytics™

Step 1. Select

Step 2. Automate

Step 3. Deliver

Step 4. Track ROI

📊 Fact: Targeted promotional sends deliver up to 200% higher engagement and cut wasted spend by 30%.

All in One Platform

Plan & Create

on-brand, personalized gifts that align with your message and budget.

Deliver

unbelievable gifting experiences, physically or digitally, to your audience.

Measure

and track everything in realtime from shipping and delivery to engagement rates.

Expanded Brandlytics™ Offering

Ready to turn promotional spend into measurable growth?

Book a Brandlytics™ demo today and see how curated gifting, automation, and real-time tracking turn branded merchandise into measurable impact.

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